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What Is Paid Search SEM & Why Is It An Important Part Of Digital Advertising?
New to digital advertising? SEM, also known as search engine marketing, is one of the best ways to promote your business online. It increases your visibility in search results and can even help drive...
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How A Digital Ad Agency Can Improve Your Social Media Presence
Social media is heavily integrated into our everyday lives. We use it to stay in touch with friends and relatives, stay updated on current events and follow the businesses that interest us. It...
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How To Optimize Your Tweets With SEO
When used correctly, Twitter can be a multi-faceted aspect of your digital marketing campaign. In addition to staying in contact with your customer base and improving brand awareness, your Twitter...
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What To Include On Your Digital Advertising Checklist
When working to create a marketing plan that properly reflects your brand, you want to make sure that your message is consistent across all platforms. From your banner ads to your display ads to your...
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Why Is It So Important To Have A Brand Voice?
Does your brand have a voice? It should. A voice is a way for you to convey to your audience who you are as a business and how you want to be perceived. By creating a distinct, recognizable voice,...
View ArticleService Spotlight: TV Advertising Spots
Looking to get your message heard? TV advertising is one of the best ways to reach a wide audience! Paid television advertisements have been around since the 1940s, and it comes as no surprise that...
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How To Include Halloween In Your Media Plan
Are you including holidays in your media plan? You should! It’s important to create advertising content that is relevant and engaging to potential customers. With Halloween right around the corner,...
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How Media Buying Can Improve Your Rebranding Strategy
Rebranding your company message can be a difficult task. However, when done effectively it can stimulate growth and help you gain a competitive advantage. Digital advertising agencies like Bloom Ads...
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The Benefits Of Working With A Media Buying Agency
Media buying is one of the best ways to save on your advertising spend. It helps drive consumer traffic by optimizing your campaign! No matter the size of your company, it can be hard for business...
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How Story Telling Can Improve Your Advertising Technique
Story telling is one of the most powerful ways to make your brand relatable. Stories are easier to remember than facts. They create an experience that connects your audience to the brand and the...
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How Does Mobile Web Change Our Media Planning Strategy?
When was the last time you took a look at your cell phone? If you’re like most people, it probably wasn’t too long ago. The average person checks their phone about 9 times an hour! In today’s mobile...
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How to Create TV Advertisements on a Budget
Many small businesses overlook TV advertising. However, when locally targeted, TV advertisements can be an affordable way to gain brand recognition. These tips and tricks can help you get the best...
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How To Make Your Marketing Plan Stand Out
When creating your marketing plan, you want to develop a strategy that helps separate you from your competitors. This helps you gain brand recognition and give you the opportunity to connect with your...
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Why Retargeting Is An Important Part Of Your Digital Advertising Campaign
Have you ever noticed that after visiting a website, you’re more likely to continue to see their ads? This isn’t a coincidence. It’s called retargeting! Retargeting is a way for businesses to target...
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